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PrimeResi Directory

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    We are hiring! About us: Quintessentially Lifestyle is the world’s leading Luxury Lifestyle Company. Launches in 2000 as a London based concierge service, Quintessentially Lifestyle has expanded to have offices in over 60 cities around the world. The service provided to our discerning and high net worth Members is proactive and personalised, catering to ever
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    Company Profile Quintessentially Estates is a dedicated global property specialist with deep expertise and insider knowledge, focused on delivering extraordinary personal service. Quintessentially Estates has 11 offices across the globe with our head office located in Belgravia. Our clients seek professional and specialist advice for all property requirements, whilst simultaneously gaining access to an unrivalled
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    Savills is looking for a Social Media Manager. Full details and how to apply here
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    We have been exclusively instructed by one of our clients to recruit a Lettings Director to run their successful lettings division. This is an exciting career opportunity with a very well established independent London estate agency that has a small but successful network of offices in West London. This is a very hands-on role where the successful candidate will
  • Residential Lettings Coordinator for a Major London Landlord
    We currently have a fantastic opportunity to work with this major London landlord based in Marylebone. This central London estate comprises of property assets worth billions of pounds, including residential, retail and offices. The estate handles most matters in-house, including management, lettings, project management, acquisitions and rent reviews. They are currently looking to recruit a Residential Lettings Coordinator to join their team in their central London
  • Lettings Associate
    This highly respected firm of estate agents and chartered surveyors, with a successful network of offices in London and the country, is looking to hire a Lettings Associate to join the new office in Mayfair. This is an excellent opportunity within a highly respected brand and our client is looking to consider applicants looking to make their next step on the career ladder.
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    Strutt & Parker is advertising an opportunity to join the Estate Agency team in Ascot. Full details and how to apply here
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    Knight Frank’s resi sales team is looking to recruit a Senior Negotiator or Associate to specialise in Prime Sales. Full details and how to apply here  
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    We are looking for a driven head of marketing and PR to join us at our London headquarters. As a strong brand marketer and PR communicator, they will be responsible for building and executing a strategic marketing and PR objective globally for all offices in USA, Europe, APAC and UK ensuring strength of execution to
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    Chestertons is looking for a Recruitment Officer. Full details and how to apply here

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Mayfair Play: £2 billion Audley Square scheme recommended for approval

Plans to turn a grotty Mayfair car park into a 296,000 square foot neo-classical scheme worth an estimated £2bn have received the initial thumbs up from Westminster planners. Print PDF...

Plans to turn a grotty Mayfair car park into a 296,000 square foot neo-classical scheme worth an estimated £2bn have received the initial thumbs up from Westminster planners.

The proposed transformation of the “utilitarian” Audley Square site into 30 super-prime resi units with five-star leisure facilities has been recommended for approval by council officers, paving the way for one of the world’s most ambitious luxury projects.

Mobile phone mogul John Caudwell and US architecture practice Robert A.M. Stern are behind the mega-scheme, which is already being tipped to become “London’s most exclusive address”.

The existing six-storey structure dates back to 1962 and has been the subject of a number of proposals over the years. Finally, however, provided some conditions are met (including a £9.4m affordable housing provision), the Portland stone-clad “Audley Square House” should soon rise nine storeys above ground and turn a pricey parking spot into Mayfair’s long-awaited answer to One Hyde Park.

The proposals allow for an underground swimming pool and gymnasium, plus the creation of roof terraces, car parking, cycle parking and access from Waverton Street. As for the 200,000 square feet of resi, there’s 5×1 beds, 4×3 beds, 9×4 beds, 2×5 beds, 7×6 beds, 1×7 bed and 1×8 bed arranged as five townhouses, three penthouses, a mews home and 21 luxury apartments.

The proposed sizes range from 59 square metres to 1375 square metres, which means there’s going to be a 14,800 square foot eight-bed monster in there. Each penthouse will have its own lift, gym and pool, and the biggest will sprawl across 13,401 square feet. Bear in mind that Luxlo tickled £7,000 per square foot over the road at 77 Mayfair earlier this year…

Interestingly, the planning report states that the Residents’ Society of Mayfair and St James’s “object to the Classical design approach and consider that a more modern design would be better”. The Council defended the design as being of a “high quality” but added that it “fails to respond well to its location within the Mayfair Conservation area and to the adjacent listed buildings”. On balance though, the planners concluded that “the public benefits of the scheme are sufficient to outweigh the less than substantial harm”.

The application is going before the planning committee next week.

Check out the plans and full sub committee report here

Further Reading: The car parks concealing £1.3bn of prime resi development land

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