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PrimeResi Directory

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    We are looking for a driven head of marketing and PR to join us at our London headquarters. As a strong brand marketer and PR communicator, they will be responsible for building and executing a strategic marketing and PR objective globally for all offices in USA, Europe, APAC and UK ensuring strength of execution to
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    Chestertons is looking for a Recruitment Officer. Full details and how to apply here
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    Savills is recruiting for a Heritage Consultant. Full details and how to apply here
  • Lettings Director
    £40k to £80k Inc Benefits OTE We have been exclusively instructed by one of our clients to recruit a Lettings Director to run their successful lettings division. This is an exciting career opportunity with a very well established independent London estate agency that has a small but successful network of offices in West London. Full details and how to
  • New Homes Sales Consultant
    £30k Basic Salary Dove & Hawk have recently been instructed by one of the World’s most luxurious property brands. Our client is seeking an experienced Sales Consultant to sell luxurious new homes across schemes in Central London and the Riverside. The role will involve greeting clients at the marketing suite and selling across a number
  • Senior Sales Negotiator/Sales Manager
    This independent, upmarket estate agency specialises in lettings, sales and property management and is located in the heart of South Kensington, close to Chelsea and Knightsbridge. Full details and how to apply here
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    £45k OTE Dove & Hawk have been instructed to recruit on behalf of a multi-branch independent estate agency in Central London. We are looking for an experienced Lettings Negotiator who can act as the right-hand man/woman to the Lettings Manager in the high-end area of Marylebone. We are looking for someone who understands the full
  • Tenancy Manager/Lettings Consultant
    £40k OTE Dove & Hawk are currently assisting one of our most prestigious clients with a 12-month contract role, aimed at those looking to move from Tenancy Management into a Lettings Negotiator role. Initially starting as a Tenancy Manager, you will be assisting with the busy Summer period before gradually stepping across into a Lettings
  • Lettings Co-ordinator
    £25-26k Basic Salary Multi-branch upper end independent is looking for a Lettings Co-ordinator with a minimum of a years’ experience to join the team based in Marylebone in order to assist with the administrative support for the Lettings department. They are looking for a pro-active and personable individual to carry out the following duties in
  • Lettings Negotiator
    £45-50k OTE Dove & Hawk have recently been instructed by our client on a Lettings Negotiator position available in the West Hampstead area. Our client is a successful independent with a huge amount of stock available to be worked on. To be suitable for this position you will need to have at least two years’

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Mayfair Play: £2 billion Audley Square scheme recommended for approval

Plans to turn a grotty Mayfair car park into a 296,000 square foot neo-classical scheme worth an estimated £2bn have received the initial thumbs up from Westminster planners. Print PDF...

Plans to turn a grotty Mayfair car park into a 296,000 square foot neo-classical scheme worth an estimated £2bn have received the initial thumbs up from Westminster planners.

The proposed transformation of the “utilitarian” Audley Square site into 30 super-prime resi units with five-star leisure facilities has been recommended for approval by council officers, paving the way for one of the world’s most ambitious luxury projects.

Mobile phone mogul John Caudwell and US architecture practice Robert A.M. Stern are behind the mega-scheme, which is already being tipped to become “London’s most exclusive address”.

The existing six-storey structure dates back to 1962 and has been the subject of a number of proposals over the years. Finally, however, provided some conditions are met (including a £9.4m affordable housing provision), the Portland stone-clad “Audley Square House” should soon rise nine storeys above ground and turn a pricey parking spot into Mayfair’s long-awaited answer to One Hyde Park.

The proposals allow for an underground swimming pool and gymnasium, plus the creation of roof terraces, car parking, cycle parking and access from Waverton Street. As for the 200,000 square feet of resi, there’s 5×1 beds, 4×3 beds, 9×4 beds, 2×5 beds, 7×6 beds, 1×7 bed and 1×8 bed arranged as five townhouses, three penthouses, a mews home and 21 luxury apartments.

The proposed sizes range from 59 square metres to 1375 square metres, which means there’s going to be a 14,800 square foot eight-bed monster in there. Each penthouse will have its own lift, gym and pool, and the biggest will sprawl across 13,401 square feet. Bear in mind that Luxlo tickled £7,000 per square foot over the road at 77 Mayfair earlier this year…

Interestingly, the planning report states that the Residents’ Society of Mayfair and St James’s “object to the Classical design approach and consider that a more modern design would be better”. The Council defended the design as being of a “high quality” but added that it “fails to respond well to its location within the Mayfair Conservation area and to the adjacent listed buildings”. On balance though, the planners concluded that “the public benefits of the scheme are sufficient to outweigh the less than substantial harm”.

The application is going before the planning committee next week.

Check out the plans and full sub committee report here

Further Reading: The car parks concealing £1.3bn of prime resi development land

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