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PrimeResi Quarterly Journal

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PRQ7

Blakes Hotel to open Mayfair outpost on Grosvenor Square

The owner of South Kensington stalwart Blakes Hotel has submitted a planning application to create a new 30-room hotel in a fairly magnificent former mansion between the US Embassy and Finchatton’s No.20...

The owner of South Kensington stalwart Blakes Hotel has submitted a planning application to create a new 30-room hotel in a fairly magnificent former mansion between the US Embassy and Finchatton’s No.20 on Grosvenor Square in Mayfair.

Plans for the new hotel include an all-day 120-cover Parisian style brasserie, and a private members’ club and bar (catering for “people active in the creative sector and Mayfair residents”). It will, if approved, span three adjacent buildings close to the US Embassy, all owned by Grosvenor Britain & Ireland (Blakes would take a long lease).

The buildings proposed for redevelopment are 22 Grosvenor Square, 43 North Audley Street and 1 Lees Place. 22 Grosvenor Square and 43 North Audley Street are currently offices and have previous planning consent to be jointly developed into a restaurant and six residential apartments.  1 Lees Place is currently vacant and has planning permission for a residential dwelling.

The building at 22 Grosvenor Square and 43 North Audley Street was originally built in 1906-7 as a single grand residence, but no buyer could be found at the time, so it was rented out to an American banker and then a Chilean legation. It was converted into flats in 1931, suffered some pretty severe bomb damage during the Second World War, and was later converted into offices.

Grosveor Square aerial

Navid Mirtorabi, owner of Blakes Hotel: “As ardent appreciators of Mayfair we believe it will be the perfect address for our project; an erudite, elegant and creatively intelligent 30 room hotel. It will be exquisite and charming as opposed to opulent and arrogant. This spirit will inform the easy, informal all day restaurant. A very contemporary menu will be based around locally sourced organic and biodynamic ingredients. We see it as a social and cultural catalyst. In the tradition of great European art hotels we will create an accessible offer for creative and interesting individuals.”

Anna Farnes, Director of Estate Development at Grosvenor Britain & Ireland: “Developing a new hotel in Grosvenor Square is part of our long-term strategy to enhance Mayfair as a place to live, work and visit. The development will bring visitors, jobs and investment to the area, boosting local retailers and creating vibrancy for North Audley Street.”

Image courtesy of Wetherell

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