Ed Mead of independent agency Douglas & Gordon reckons there’s rather a lot of “guff” being pedalled about the impending launch of OnTheMarket.com, and has decided to counter by putting together ‘10 facts about the portal market’. Read them in full below…
- Rightmove and Zoopla both have c. the same agency penetration, c. 85-90%. So dropping one really alters nothing for the consumer.
- The largest agents are not joining – This is because the large chains, Connells, LSL and Countrywide (and their associated brands) were GIVEN shares by
- OnTheMarket’s ‘one other portal’ rule gears up for legal challenge July 19, 2016
- OnTheMarket goes on a marketing push January 6, 2017
- OnTheMarket launches commercial property channel December 1, 2016