Agents’ Mutual Ltd has been formed by leading estate and lettings agents to create a new residential property portal, OnTheMarket.com, which launched in January 2015, to challenge the two pre-existing major portal groups, Rightmove and Zoopla.
The Company is owned 100% by ALL the agent firms which list on its portal and each such agent firm will become a member of the Company and will have an equal interest in it. One firm = one member = one vote, irrespective of the number of offices a firm has. The Company aims to set listing fees at the minimum level consistent with developing and then maintaining itself as one of the leading portals in the UK. The brand name of the new portal will be determined in due course but will reflect the intention to cover ALL parts of the residential sales and lettings markets. It will focus on providing the best possible service to member agents, their customers and the wider, property-seeking public rather than on maximising portal profits. It is the intention not to carry third-party advertising nor promote services which would compete with those of its members.
The founder members were Savills, Knight Frank, Strutt & Parker, Chesterton Humberts, Douglas & Gordon and Glentree Estates. They have been joined as members – on equal terms – by over 500 estate and lettings agent firms and the combined office numbers total more than 1800 across the UK, as shown on the map. The membership now includes more of the largest agency groups in the country, such as Spicerhaart, Winkworth, Kinleigh Folkard & Hayward and Jackson-Stops & Staff, many prominent multi-office London and regional firms, and hundreds of smaller firms.
OnTheMarket.com technology is state-of-the-art; the website will seamlessly adapt to fit all screen sizes offering a cleaner, fresher, more focused approach to home hunting. No irritating ads, no unnecessary information, no spam mail and no nonsense. Just hundreds of thousands of beautifully presented homes for sale or for rent at all price points across the UK.