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PrimeResi is the journal of luxury property; the leading news, insight & opinion resource for the UK’s prime residential sector.

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PrimeResi Quarterly Journal

The handbook of the luxury property industry

Click on the cover to find out more


Current issue: Winter 2016/7

Lucy Freedman (LWCY)

LWCY logo.jpg
A quick back story for you. With a BA (Hons) in Furniture & Product Design, and working with brands such as Liberty/Wedgwood/Kelly Hoppen/Allegra Hicks, and an extensive knowledge in European and International design brands, it was a natural progression to set up my own design practice in South West London in 2009. Via word of mouth, and with 2 additional employees our design practice was successfully  awarded the following commissions:
  • 8,000 Sq Ft Family residence on Chelsea Park Gardens, SW3
  • 10,000 Sq Ft Private residence on Mount Street, W1
  • Private residence on Chester Square, SW1
  • An apartment on Linden Gardens, W2
  • Family residence on Carlton Hill NW8

Working alongside a network of highly skilled architects, engineers, craftsman and fabricators these properties received complete restructuring and renovations to include (but not limited to) private cinemas, rooftop gardens, underground staff quarters, spa, pool, and gym facilities. My responsibilities included working alongside all parties on the design and commissioning of the interior projects, overseeing the production of bespoke hardware, cabinetry, furniture, lighting, and specialist wall & floor finishes.

Our studio holds excellent working relationships with building firms such as Symm, Broseley and Boldfort.

In 2011 I was invited to assist in creating the luxury design brand/websiteDiscover&Deliver. Drawing on my extensive knowledge in the world of FF&E I was responsible for allocating and specifying the website content/sourcing & visiting design locations worldwide and securing brands/designers to join the brand.

Now Discover&Deliver is live and trading successfully I have step back from the company to return to my previous studio and consultancy work. Below I am able to share a small edit of my portfolio. Due to the privacy of many of these homes I am unable to present many images online, hence the conception of LWSY years ago. The original blog was a way to share snippets of inspiration and products/pieces used.

Who to know
Lucy Freedman (Founder, Director)

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