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PrimeResi Quarterly Journal

The handbook of the luxury property industry

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PRQ7

Mall Change: Plans go in for Whiteleys’ £1bn resi-led transformation

The £1 billion redevelopment of the former Whiteleys department store in Bayswater is moving along nicely, with plans now submitted to Westminster City Council after two years on the drawing...

The £1 billion redevelopment of the former Whiteleys department store in Bayswater is moving along nicely, with plans now submitted to Westminster City Council after two years on the drawing board.

The team behind the project – a joint venture between a Meyer Bergman-advised fund and Warren Todd’s Warrior Group – is going for over 100 resi units, arranged around an inner courtyard with new retail spaces, a boutique hotel, gym and other leisure facilities, including a new cinema at basement level.

The Foster + Partners-designed masterplan envisages a “wide selection” of one-, two-, three- and four-bed apartments, laid out as corner units, through units, duplexes and penthouses; some townhouses are also planned for Redan Place, round the back of the centre. The resi offering is described as “like no other in London”.

Originally designed by John Belcher and John James Joass in 1911, Whiteleys was seen as the height of luxury back in the day, and it looks like the colonnaded façade and “iconic” central dome are both being retained. Sadly we can’t find anything in the plans about recreating the original roof top golf course.

A statement released by the JV read: “The proposed redevelopment will transform Bayswater and Queensway through a mixed-use revitalisation of the landmark building. The project seeks to give the historic Whiteleys building a new lease of life and to help restore Queensway to its former grandeur. The ambition of the JV partners is to make a lasting contribution to the community by creating an attractive destination in the heart of Bayswater where people will want to live and enjoy themselves.”

The scheme will open out onto Queensway, which is due to undergo its long-awaited £50m revamp next year. Westminster is hoping to make things a whole lot nicer for pedestrians by widening the pavements and clamping down on “street clutter”.

Warren Todd, CEO of Warrior Capital: ‘The Foster + Partners designed regeneration of Whiteleys will restore the building to its rightful position at the heart of the Bayswater community. This new exciting retail and leisure offer in conjunction with the proposed WCC public realm improvements will once again turn Queensway into a key London thoroughfare and provide local residents with a unique, high-quality retail experience.”

Foster + Partners won the design gig after facing down some tough competition from the likes of Stiff + Trevillion, Make and Zaha Hadid. Turley are the planning consultants.

The Grade II listed centre was bought off Standard Life by a Brunei family trust for a reported £115m in September 2013.

Images courtesy of Belgrave/Fosters and Partners

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