More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Lee Barfield is Creative Director at Felix&Friends
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed Pha…
By Prime Resi
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
By Prime Resi
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities
By Prime Resi
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‘Fulham mainstay’ Jackson-Stops rejoins Strutt & Parker
Great-grandson of Jackson-Stops founder is now Head of Fulham Sales at Strutt & Parker.
By PrimeResi
CLS finds new buyer for landmark Albert Embankment block
Resi developer acquires prime riverside building in Central London & plans to create set of 'unrivalled residences'
In Pictures: Inside a turnkey Chester Square townhouse, asking £25mn
Revamped Grade II listed residence is 'one of the best townhouses to hit the market this year'
Major Foxtons shareholders reiterate calls for a sale
London estate agency is working with NM Rothschild, reports The Sunday Times.
By PrimeResi
Ranked: Britain’s most expensive streets in 2024
Rightmove's data shows a marked increase in buying interest in London's top-tier postcodes compared to last year, as the portal highlights addresses with the highest asking prices for sale and rent across…
By PrimeResi
Revealed: London’s ‘most desirable neighbourhoods’
Savills has used socio-economic and health data from the Census alongside house price records to rank the capital's top enclaves for prime and super-prime property buyers.
‘It’s an exciting time for the industry’: Rosewood’s Brad Berry on why the luxury hospitality group is doubling down on branded resi
'At the luxury level, buyers gravitate towards the projects that incorporate the intangibles'
‘Trophy’ West End retail & luxury resi scheme hits the market
Investment giant instructs agents to find buyer for flagship retail unit & 11 high-end apartments.
Sales launch at Fifth Avenue’s tallest resi tower
1,000-foot Beaux-Arts-inspired building has been designed by Kohn Pedersen Fox.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
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Foxtons reports ‘strong start to the year’ as market share grows again
The London estate agency agreed a third more sales in the first three months of this year than in Q1 2023, while the lettings business saw an 'incremental' increase in revenue.
By PrimeResi
Agency lists Westminster townhouse at £11mn after virtual valuation
Super-prime property near Buckingham Palace is 'one of the most expensive houses ever to reach the market without a physical valuation'
Mayfair mews project secures £6.5mn loan
Developer plans a 'transformative' redevelopment of the house on Mount Row, funded by a big-ticket loan from CapitalRise.
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Edinburgh house prices return to positive growth
'Buyer sentiment is improving' in the Scottish capital, says Knight Frank, as £1mn+ homes lead on price growth.
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