MARKETWATCH:

Published On: Mon, Nov 12th, 2012

Olympia Winter Fine Art & Antiques Fair opens today: 12-18/11/2012

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FROM THE ARCHIVES

Open House or Private View?

Do open houses ever work at the top of the market? Dan Crofton looks at a launch tactic that divides the market. Think of an “open house” and I’ll wager an image of a large-toothed, monumentally-coiffed, middle-aged American lady appears, vigorously shaking your hand whilst simultaneously ushering you into a meticulous suburban home and handing […]

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