On Trends: How superprime architects are coming down from their ivory towers

Striking architecture and the involvement of a big-name architect have long been used to sprinkle some fairy dust over residential development projects
Mark Kushner

There’s a new contract between designers and occupiers, says New York-based architecMark Kushner, as “architects are coming down from their ivory towers”.

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Mark Kushner is co-founder of architecture firm Hollwich Kushner and CEO of Architizer.com

This feature first appeared in Knight Frank’s Global Development Report 2015.
Read  more about how to add value and maximise returns in global luxury developments here.


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