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PrimeResi Quarterly Journal

The handbook of the luxury property industry

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Current issue: Winter 2016/7

Super-prime projects go head-to-head on Chester Square

Some of London's top boutique developers have delivered trophy townhouse schemes within yards of each other on Belgravia's classiest garden square

Anyone looking for a newly-refurbished trophy townhouse on Chester Square is bang in luck right now.

A crop of £20m+ homes are currently vying for attention within a few yards of each other on Belgravia’s classiest square, resulting in a super-prime head-to-head between some of the capital’s best boutique developers.

One of the three garden squares built by the Grosvenor family when they developed the main part of Belgravia in the 1800s, the address has been favoured by the rich and famous ever since, with notable residents including Baroness Thatcher, Mick Jagger, Mary Shelley, Wilhelmina, Roman Abramovich and Tony Curtis.

Now, in a highly unusual turn of events, four reinventions of Grade II listed properties on a small section of the favoured north east terrace (Nos. 67, 70, 73 and 74) are all concurrently available to buy, with asking prices ranging from £23.995m to £30m.

The latest addition to this roster of turnkey projects has just been launched onto the open market after a renovation programme masterminded by Ben and Nick Wilson, the talented brothers behind Residence One.

Having shrewdly snapped up No.70 in a sorry state just before the General Election (when hardly anyone was buying if you’ll remember), the team set about making the most of the rare configuration and central staircase to deliver masses of lateral space, and a total square footage of just under 7,000 square feet.

Features include a grand – and pleasingly square – formal reception room, a cinema, gym, spa, pool, garage and staff suite. The in-demand Laura Hammett has designed a perfectly judged interior scheme, incorporating £1m worth of bespoke UK crafted furniture, fittings and art works.

Speaking to us about the £24.95m end result, Ben Wilson said: “The brief we gave ourselves was to create a home. Harmoniously and beautifully executed understated luxury, we carefully combined modern living with the building’s heritage. There is an immediate sense of space with 70 Chester Square having a unique layout of a staircase running the width of the property, allowing for lateral living, deep landings and generosity of space.

“We’ve found that families have been attracted to the calming atmosphere that envelops you when you walk through the front door and so far besides one American family all interest has come from UK based families originally from Europe. The immediate response has been very strong.”

Meanwhile, just three doors down, Baroness Thatcher’s former residence is also up for sale after undergoing a remarkable transformation at the hands of Eaton Terrace-based Leconfield.

It took the team a full 18 months to refurbish No.73 into a 6,229 square foot proposition valued at £30m; features include Hopton stone flooring (the same used in the Houses of Parliament), 3.5 metre ceiling heights, a pair of original Louis XVI fireplaces, a 500-bottle temperature-controlled wine cellar and a fully-equipped gym.

Not to be outdone, top-end outfit Wilben has also brought one of these stucco-fronted stunners into the 21st century.

Currently being offered at £28m, No.67 weighs in at 7,761 square feet and has the unique bonus of a double mansard, allowing six bedrooms upstairs and an unusually large mews house to the rear. Other features include a passenger lift to all floors and a double garage.

Still need more options? No.74 is on the market too, and being pitched at £23.995m….




Main Image: Chester Square by Stephen Richards

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