Log In


PrimeResi is the journal of luxury property; the leading news, insight & opinion resource for the UK’s prime residential sector.

Published online daily, and in print quarterly.

Required reading for: luxury developers, buying agents & property finders, high-end estate agents,real estate investors,  and anyone professionally involved in the luxury property sector.

Find out more about monthly, annual and corporate subscription packages here.

Search Tools

Search by Article Type

Search by Location

Search by Month

Search Everything


PrimeResi Directory

Who to know; who to recommend; who to call...
A directory of the prime movers at the top of the property market.

Featured Listings

Showing 1 - 7 of 439 results

Visit the main Directory page here


The home of luxury property careers

Latest Opportunities

RSS ____________________________

  • Associate
    Chestertons is currently recruiting for an Associate (management) for its Notting Hill office. Full details and how to apply here
  • Recruitment Consultant
    Winkworth are looking to hire a Recruitment Consultant, to help set up their internal recruitment department. Full details and how to apply here
  • Lettings Director
    £40k to £80k Inc Benefits OTE We have been exclusively instructed by one of our clients to recruit a Lettings Director to run their successful lettings division. This is an exciting career opportunity with a very well established independent London estate agency that has a small but successful network of offices in West London. Full
  • Partner
    Knight Frank’s Residential Development Capital Markets team is looking to recruit a Partner to head up Build-to-Rent and Funding transactions. Full details and how to apply here
  • Valuer
    This leading estate agency group is currently looking to recruit an experienced Senior Sales Negotiator to work in its extremely successful and versatile Henley office as a Valuer. Full details and how to apply here
  • Sales Manager
    This well established, independent estate agency is looking to hire an experienced Sales Manager to join its very successful, dedicated team based near London Bridge. Full details and how to apply here
  • Lettings Negotiator
    Strutt & Parker is advertising for an experienced Lettings Negotiator to join its Chelsea office. Full details and how to apply here
  • Office Administrator/Property Assistant and PA to head of Sales
    Savills is looking to hire an Office Administrator/Property Assistant and PA to head of Sales. Full details and how to apply here
  • Sales Negotiator
    CBRE is recruiting for a Sales Negotiator to join the resi sales team based onsite at Queen’s Wharf. Full details and how to apply here
  • Director/Associate Director
    Chestertons is recruiting for a Director/Associate Director to manage and run its Kensington office. Full details and how to apply here

Free email newsletters

Please let us know which email address you would like newsletters to go to, and how often you would like to be kept updated.

* indicates required
Which newsletters would you like to receive?

Already signed-up? You can change your preferences by clicking the "Update your email newsletter preferences here" link at the bottom of the latest Bulletin or Briefing you received from PrimeResi.com. Or just put your email in again above and follow the links...

PrimeResi Quarterly Journal

The handbook of the luxury property industry

Click on the cover to find out more


Current issue: Winter 2016/7

Next issue: due for publication in April 2017

The Consultation is Over: A view of the London property market post-April

As the Government decides whether to press on with the proposals announced in November’s Autumn Statement, David Hannah paints a bleak picture of the capital under the cosh of...

As the Government decides whether to press on with the proposals announced in November’s Autumn Statement, David Hannah paints a bleak picture of the capital under the cosh of higher stamp duty costs…

With the Government’s consultation for higher Stamp Duty Land Tax (SDLT) for second homes closing last week, all eyes now shift from scrutinising the proposals, to predicting the likely fallout if the reforms become legislation in April this year.

We are already witnessing a flurry of buy-to-let and second homers to the market, looking to secure property before the changes become law on 1st April. However, the remainder of the market seems yet to realise how they too could be impacted by the changes.

When examining the proposed legislation in some detail it is evident that the tax is not directed merely at one particular group, but will impact regular homeowners with wide-reaching impact.

The proposed new tax will discriminate against so many including first-time buyers, home movers, retirees, property owners – both joint and outright – and investors. In fact, first time buyers and families could be the worst casualties. The proposed measures will stagnate and increase competition in the lower and middle ends of the property market, exacerbating slowing of prime central London, driving up prices for regular home owners and causing catastrophic effects for the UK’s capital.

  • Slowing prime central London even further

Reforms will certainly exacerbate and accelerate the falls in price and demand currently being experienced in prime central London as people opt out of key locations. Amendments to residential tax last year had a significant effect, and there is every reason to expect the latest change will dampen the prime market further.

Though there may be a slight uplift in the run up to April, a myriad of things can happen as a result of the extra three percent levy for additional homes. As prices have risen to exorbitant levels, many have already sought alternative areas to live and invest in and, given the importance buy-to-let and second home purchases play in prime central London property, the additional tax could have a devastating effect on affordability, desirability and, as a result, the rate of property growth.

  • Stagnating the market and tempering liquidity

The knock on effects could, rather than help relieve property pressure, increase competition and raise prices for the middle and lower ends of the market – lowering transaction levels and stagnating the market as people choose not to move. This will not just be the result of people withdrawing or failing to buy additional properties in prime locations, but will be directly impacted by the stagnation of the wider market, starting right from first-time buyers who rely on help from their parents. For many this would traditionally involve their parents registering on the deeds of the house to financially help out but, come April, this will result in the property technically being classed as a second home, making them liable to pay the additional tax. The same is true of anyone who is considering buying a home – jointly or otherwise – but is already on the deed for another whether by choice or otherwise, for example, in cases involving inheritance, separation or divorce.

Additionally, it seems likely that normal homeowners will become reticent to move from one property to another simply because any overlap in ownership would result in paying the three percent fee and reclaiming it back within 18 months. Those who own property abroad, for example retirees, would also be stung by the additional three percent if they chose to move their UK-based property, simply because all homes regardless of location would be counted.

  • Foreign over domestic

Overall, higher SDLT would reduce confidence and punish the domestic over the international. For most foreign investors, the additional three percent is unlikely to act as a deterrent from coming to the UK; yet that same three percent poses a significant barrier to our domestic first-time buyers, investors and regular families. The new tax will inevitably sway the market towards foreign investors, who could snap up properties in the lower and middle end brackets, leaving fewer properties available for the very domestic buyers that the government claims to be attempting to assist.

  • Shift employment habits and hinder talent retention

We’ve already seen a shift away from prime central London property as many are priced out. This is set to go further; reaching beyond the Home Counties, it could soon be completely unaffordable to live within commuting distance to London. For the rental market, higher property prices are often offset in rent which could have devastating consequences for staff retention, particularly for middle-manager and executive levels. With the latest ONS stats showing average rental growth in London of 4.2% towards the tail end of 2015, it seems unlikely that salary growth can keep pace. London, therefore is likely to see an exodus of mid-level employees who, rather than splurge half of their salaries, leave the area altogether to seek a better work/life balance. This will all contribute to reduced overall confidence in London as a liveable city, something which has already started to happen. In a broader term, impacts could be felt on the commercial property market and destabilise London economically, as the city is seen as an unattractive location for commercial investment and business.

  • Hindered regeneration of prime central London

With central London developers already struggling to sell flats under development – recent reports suggest as much as a 19 percent slump on pre-sales before April’s deadline -a three percent tax hike could hamper the development of further residential sites.

This comes at a time when prime land in Zones 1 and 2 are being released for development and regeneration; many sites are public sector sites being made available in an attempt to tackle the housing shortage. TFL is seeking partners to develop 300 acres with the potential to develop 10,000 new homes, 67 percent of which is in Zones 1 and 2 – including Southwark Station and Parsons Green depot. George Osborne in 2014 announced the development of 50,000 homes on 20 brownfield sites in a new “housing zone” scheme – which is yet to become reality. In fact, there are a number of land release programmes in the pipeline, but with a lack of buyers and affordability, and the higher SDLT proposed, it is questionable whether developers will view prime areas as providing high enough profit margins in relation to Zones 3 to 6.

As a result, a large proportion of this prime land could remain undeveloped, perpetuating the Capital’s lack of property to meet demand, high prices and even culminating in the London property bubble bursting.

David Hannah is Principal Consultant at Cornerstone Tax


London, Leaving the City or The March of Bricks & Mortar by George Cruickshank 1829 (CC-BY-PD-MARK)


- Features -- Opinion -Editors' ChoiceGreater LondonHeadlinesPolicy
The Winter Journal
Media Partner
Follow PrimeResi
Featured Video


PrimeResi Cookies Policy

Our website uses cookies to improve your experience. By continuing to use this site, you are essentially agreeing to this. Please visit our Terms & Conditions page for more information about cookies and how we use them.