A strong story is always at the heart of good content marketing, says Stuart Penney, as he uses wisdom built up over five years as The Telegraph’s Property Editor to create a blueprint for effective estate agency content marketing…
First, it happened to food, fashion and film. Now it is happening to the property sector. Estate agencies across Britain are increasingly embracing the world of content marketing. Targeted videos, SEO and well-written content are all becoming part of the modern marketers’ tool kit.
Some estate agents advertise on taxis and street furniture. Others prefer the “tried and tested” route of leaflets posted through the letterbox and straight into the recycling bin. But the more adventurous are taking a leap of faith with content marketing. Here is an at-a-glance guide to going digital:
Stuart Penney is founder and strategy director of Moneypenney Digital. He offers consultancy and PR advice, training courses, talks and content creation.