Search Tools

Search by Article Type

Search by Location

Search by Month


Search Everything

Translate

PrimeResi Directory

Who to know; who to recommend; who to call...
A directory of the prime movers at the top of the property market.

Featured Listings

Showing 1 - 7 of 441 results

Visit the main Directory page here

Appointments

The home of luxury property careers

Latest Opportunities

RSS ____________________________

  • Business Development Executive
    We are hiring! About us: Quintessentially Lifestyle is the world’s leading Luxury Lifestyle Company. Launches in 2000 as a London based concierge service, Quintessentially Lifestyle has expanded to have offices in over 60 cities around the world. The service provided to our discerning and high net worth Members is proactive and personalised, catering to ever
  • Buying Consultant
    Company Profile Quintessentially Estates is a dedicated global property specialist with deep expertise and insider knowledge, focused on delivering extraordinary personal service. Quintessentially Estates has 11 offices across the globe with our head office located in Belgravia. Our clients seek professional and specialist advice for all property requirements, whilst simultaneously gaining access to an unrivalled
  • Social Media Manager
    Savills is looking for a Social Media Manager. Full details and how to apply here
  • Lettings Director
    We have been exclusively instructed by one of our clients to recruit a Lettings Director to run their successful lettings division. This is an exciting career opportunity with a very well established independent London estate agency that has a small but successful network of offices in West London. This is a very hands-on role where the successful candidate will
  • Residential Lettings Coordinator for a Major London Landlord
    We currently have a fantastic opportunity to work with this major London landlord based in Marylebone. This central London estate comprises of property assets worth billions of pounds, including residential, retail and offices. The estate handles most matters in-house, including management, lettings, project management, acquisitions and rent reviews. They are currently looking to recruit a Residential Lettings Coordinator to join their team in their central London
  • Lettings Associate
    This highly respected firm of estate agents and chartered surveyors, with a successful network of offices in London and the country, is looking to hire a Lettings Associate to join the new office in Mayfair. This is an excellent opportunity within a highly respected brand and our client is looking to consider applicants looking to make their next step on the career ladder.
  • Sales Associate
    Strutt & Parker is advertising an opportunity to join the Estate Agency team in Ascot. Full details and how to apply here
  • Senior Negotiator/Associate
    Knight Frank’s resi sales team is looking to recruit a Senior Negotiator or Associate to specialise in Prime Sales. Full details and how to apply here  
  • Head of Marketing & PR for Luxury Estates Company
    We are looking for a driven head of marketing and PR to join us at our London headquarters. As a strong brand marketer and PR communicator, they will be responsible for building and executing a strategic marketing and PR objective globally for all offices in USA, Europe, APAC and UK ensuring strength of execution to
  • Recruitment Officer
    Chestertons is looking for a Recruitment Officer. Full details and how to apply here

Free email newsletters

Please let us know which email address you would like newsletters to go to, and how often you would like to be kept updated.

* indicates required
Which newsletters would you like to receive?

Already signed-up? You can change your preferences by clicking the "Update your email newsletter preferences here" link at the bottom of the latest Bulletin or Briefing you received from PrimeResi.com. Or just put your email in again above and follow the links...

Feverish Pitch: The Doer Upper’s sales agency ‘beauty’ parade

Five estate agencies are vying for the affections (sales commission) of our resident doer upper, as he sets about putting his Kensington project on the market. But which to...

Five estate agencies are vying for the affections (sales commission) of our resident doer upper, as he sets about putting his Kensington project on the market. But which to choose? Alan Page translates the agentspeak and puts his gut feeling to work…

Miss_Universe_1930_Winners

It’s been a long and stressful day.

Five agents have viewed the house, and opening the front door for the first time to the critical gaze of these professional appraisers is akin to exposing oneself in public.

Of course they’re going to be polite. Of course they’re going to find something (however small) to pick on and praise. Of course they’re going to say how keen they are to market the property.

But what do they really think?

Occasional glimpses of their true opinions are there, if you pay attention.

“Perhaps a little more storage in the second bedroom wouldn’t go amiss” means “christ, that room’s bloody small and there’s absolutely nowhere to put anything.”

“It’s an interior design that covers almost all potential buyers” means “it’s incredibly bland”.

Translating their views on the market requires similar interpretative skills.

“It’s getting softer” means “It’s pretty awful out there and prices are actually falling.”

“Buyers have slightly more choice at the moment” means “Nothing’s bloody selling so the market’s stuffed with similar houses.”

“There are still serious buyers out there” means “we met someone last week who actually seemed keen to buy.”

This may be funny. But it’s no laughing matter when a very significant part of our personal wealth (ha ha) is tied up in a single property.

Without naming names (sorry about that, but I actually might need these people), here’s a quick sketch of today’s visitors.

  • Agent 1: This single office agency is tres fashionable. (Or at least likes to think it is.) I actually quite like the main guy. Although I’m much older, we have a few acquaintances in common. Others in the industry have warned me off him, but I can’t help admiring his tilt at the old school networks who dominate his patch. Today he arrived looking unusually depressed and downbeat. This is very rare for agents who are normally so falsely upbeat they remind you of American waiters. It turns out he’d lost a large sale the previous day when a celebrity buyer had walked away at the last minute without explanation. His visit was also clouded, I think, by the fact that he didn’t think I would seriously consider appointing him. Sadly, after his performance today, he’s right.
  • Agent 2: A smart double act on the doorstep this time. In the past I’ve resisted appointing this agent as their people can be frighteningly haughty and a touch condescending. Not this time however. Just the right mix of upmarket confidence and intelligent insights means that this enormous global agency brand goes shooting up in my estimation. Without patronising me, they make me feel good about the house while at the same time managing my expectations on price. A clever and difficult trick to pull off.
  • Agent 3: This is the sort of bright young woman any agency would be pleased to employ at a senior level. But she and her agency don’t feel quite right for this job. It’s a well known multi-office London agency working in all the hot (well, not so hot these days) areas. I admire their attitude. And know they are not full of bull. I feel, however, that our house needs a bit of bull to maximise its potential.
    I also feel their office (even in these portal dominated days) needs to be a bit more on the doorstep. Her office is the other side of the Cromwell Road in a land more populated by flat dwellers, transient international investors and Ferrari driving wide-boys. Our street, on the other hand, is full of families that actually live and work here. Eat at The Abingdon. Say hello to each other. And care about their neighbours. It’s just too different.
  • Agent 4: This double act is old school from the tips of their polished brogues to the cut of their sub-Saville Row suits. Henry Snr is very considered, clearly a very successful equity partner, much smarter than his ‘toffish’ manner implies and able to remain thoroughly charming while delivering bad news. Henry Jnr is all smiles, enthusiasm and optimism. They make a good, if slightly imbalanced team. I know that on a daily basis, however, I’m going to be dealing with Henry Jnr. And even though I respect this agency, I’m not sure that’s going to work.
  • Agent 5: This is the small agency I bought the house through. They are practically neighbours and have been incredibly helpful throughout the process of buying and renovating. I like them. I would love it if they sold our house, but I’m not convinced they have enough clout to be our sole agent. They will however get their chance alongside a bigger name. Because not only are they hardworking and nice, they also know the streets around here better than anyone else. Nothing (and nobody) moves without them knowing about it. And that’s invaluable.

Although the agents were technically pitching to me, it didn’t always feel that way.

Having lived and breathed this house for 18 months it actually felt more like I was pitching my taste and limited development skills at them. But perhaps that’s just my own insecurity coming out.

I could of course have dozens more agents round. Many of whom would almost certainly flatter my ego rather more than those above. But ego doesn’t pay the bills and I think we’ve seen the right mix of agents.

Now we just have to wait for their valuations and think about who we’d like to work with.

The valuation is of course driven by market forces such as local comparables and the dreaded “price per square foot” index. I doubt, therefore, that their numbers will vary that much.

Who we’d like to work with, on the other hand, is a much tougher question. And one to sleep on.

Night, night.

Image: “”Miss Universe 1930 Winners” by Joseph M. Maurer  via Library of Congress (CC by SA 2.0)

Catch up on all the Doer Upper’s antics at his blog here, or follow him on Twitter @beachcomberpage 

The views of contributors are not necessarily those of PrimeResi or its Publishers

Sections
- Opinion -Editors' ChoiceGreater LondonMarketingSales
Media Partner
Follow PrimeResi

MORE STORIES

PrimeResi Cookies Policy

Our website uses cookies to improve your experience. By continuing to use this site, you are essentially agreeing to this. Please visit our Terms & Conditions page for more information about cookies and how we use them.

PrimeResi.com will be re-launching this Summer, with a significant upgrade to the website… Stay tuned!