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PrimeResi Directory

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    We are hiring! About us: Quintessentially Lifestyle is the world’s leading Luxury Lifestyle Company. Launches in 2000 as a London based concierge service, Quintessentially Lifestyle has expanded to have offices in over 60 cities around the world. The service provided to our discerning and high net worth Members is proactive and personalised, catering to ever
  • Buying Consultant
    Company Profile Quintessentially Estates is a dedicated global property specialist with deep expertise and insider knowledge, focused on delivering extraordinary personal service. Quintessentially Estates has 11 offices across the globe with our head office located in Belgravia. Our clients seek professional and specialist advice for all property requirements, whilst simultaneously gaining access to an unrivalled
  • Social Media Manager
    Savills is looking for a Social Media Manager. Full details and how to apply here
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    We have been exclusively instructed by one of our clients to recruit a Lettings Director to run their successful lettings division. This is an exciting career opportunity with a very well established independent London estate agency that has a small but successful network of offices in West London. This is a very hands-on role where the successful candidate will
  • Residential Lettings Coordinator for a Major London Landlord
    We currently have a fantastic opportunity to work with this major London landlord based in Marylebone. This central London estate comprises of property assets worth billions of pounds, including residential, retail and offices. The estate handles most matters in-house, including management, lettings, project management, acquisitions and rent reviews. They are currently looking to recruit a Residential Lettings Coordinator to join their team in their central London
  • Lettings Associate
    This highly respected firm of estate agents and chartered surveyors, with a successful network of offices in London and the country, is looking to hire a Lettings Associate to join the new office in Mayfair. This is an excellent opportunity within a highly respected brand and our client is looking to consider applicants looking to make their next step on the career ladder.
  • Sales Associate
    Strutt & Parker is advertising an opportunity to join the Estate Agency team in Ascot. Full details and how to apply here
  • Senior Negotiator/Associate
    Knight Frank’s resi sales team is looking to recruit a Senior Negotiator or Associate to specialise in Prime Sales. Full details and how to apply here  
  • Head of Marketing & PR for Luxury Estates Company
    We are looking for a driven head of marketing and PR to join us at our London headquarters. As a strong brand marketer and PR communicator, they will be responsible for building and executing a strategic marketing and PR objective globally for all offices in USA, Europe, APAC and UK ensuring strength of execution to
  • Recruitment Officer
    Chestertons is looking for a Recruitment Officer. Full details and how to apply here

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OnTheMarket aims to usurp Zoopla by January 2016; eyes up the Rightmove position

As Agents’ Mutual’s new property portal claims its millionth visitor, boss Ian Springett has piped up about the marketing war that’s being waged between incumbent No.2 portal Zoopla and the...

As Agents’ Mutual’s new property portal claims its millionth visitor, boss Ian Springett has piped up about the marketing war that’s being waged between incumbent No.2 portal Zoopla and the newbie.

OnTheMarket logo on map“The PR battle in the run-up to launch was difficult as it was possible for our rivals (especially commentators and/or media associated with Zoopla) to make unsubstantiated assertions about your company,” said an OTM update to members, going on to flag up that erroneous claims have included that the portal “would fail to attract agents/funding; it was anti-competitive; it would not be a credible portal; it would not launch on time; etc., etc.” All of which is patent guff, the management assured members.

Zoopla, meanwhile, reported it’s biggest ever traffic total in January – 50.5 million visitors to the site – despite losing an estimated 11% of its member agents to OnTheMarket. Zoopla’s  boss Alex Chesterman has also claimed that some OTM agents are returning to him after being disappointed in the new portal’s service.

A claim addressed by Springett in his latest member update: “A small proportion of members did not get the service they rightly expect, and if yours was one of these firms then please accept my apologies and my commitment to make things right.

“Feedback from members, (unbiased) commentators and the public about your new portal has been universally positive.

“The clean and clear presentation of search options, search results and your property details differentiates OnTheMarket.com from its rivals…

“… We are now delivering continuous improvements, both small and large, to ensure OnTheMarket.com becomes the favourite portal for our member agents and the property-seeking public. One of the benefits of the state-of-the-art platform we have built is that we can react rapidly when change is needed.”

Rightmove’s escaped pretty much unsullied by all this. ZPG’s been hit far harder by runaway agents – OTM thinks that 90% of its members have chose Rightmove rather than Zoopla as their “one other portal” – and the top portal position seems secure, although Springett has said he plans to “become a credible alternative to the No.1 portal”.

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