Main image: Super-let: This 7,400 square foot apartment in The Bromptons is currently being offered on a long-term basis at £25k per week
The rise of the ‘super-let’ in Prime Central London
A recent £20k+ per week deal in Mayfair follows a growing trend, says Simon Barnes...

Simon Barnes has built a reputation for possessing insider knowledge, treading the pavements of London’s fanciest streets for more than 20 years acquiring prime properties for the well-heeled and wealthy. Working slightly ahead of the curve; his code of practice has been always to retain a manageable cluster of clients rather than spreading his attention too thinly.
Demand for London’s super-prime “unwavering”
Despite being lumbered with astronomical SDLT and ATED bills, one agency reckons buyers at the top end haven't been beaten into submission just yet.
By Prime Resi
Clivedale shows off its £1 billion super-prime London pipeline
Four-year plan to drip-feed the schemes through to the HNW market
By Prime Resi
Super-prime Kensington de-conversion project asks £18.85m
An unusual opportunity has come up to create a chunky residence on the hallowed Phillimore Estate in Kensington.
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‘It feels as though we have just signed Ronaldo’: Brokerage recruits ex-Chestertons director Riveros
Seasoned West End operator joins Mayfair-based Harris Le Beau.
Warwick appoints agents at boutique Marylebone scheme
Transformation of Edwardian building on Seymour Place is due for completion later this year.
Ballymore caps Embassy Gardens mega-project with Manhattan-inspired finale
Art Deco-themed riverside scheme, The Capston, will deliver 247 homes across two buildings, with prices reaching £7mn & completion slated for 2028.
Valouran appointed to ‘reposition’ landmark SW1 scheme, The Broadway
Alex Michelin & Matthew Robertson's team are now Asset Manager for the redeveloped New Scotland Yard site, completed by Northacre in 2022.
By PrimeResi
Allsopp warns tax uncertainty has ‘paralysed’ the housing market
TV presenter blames Budget rumours and high transaction charges for freezing sales activity.
Luxury serviced apartment block opposite Hyde Park hits the market at £35mn
Agents instructed on prominent freehold building with 17 high-end units - including a chunky penthouse - and scope for an international brand tie-up.
Prime property market sentiment drops to a five-year low
Savills blames 'unprecedented' speculation around possible tax hikes in November, as top-end property prices fall across the board.
By PrimeResi
Agency toasts latest super-prime deal at The OWO
Sale of £13.95mn residence at landmark Whitehall scheme 'underscores the city’s resilience and enduring global appeal,' says Knight Frank.
International buyer snaps up £24mn trophy apartment in Kensington
Agency tucks away 'outstanding' 5,500 sq ft unit overlooking Kensington Palace Gardens, bucking the wider slowdown in London’s super-prime market.
Knight Frank parts company with Paris partner
Agency teases that it 'remains fully committed to the Parisian market'.
By PrimeResi
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